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  <channel>
    <title>Case Studies</title>
    <link>http://4068402.hs-sites.com/our-work</link>
    <description>Case studies</description>
    <language>en</language>
    <pubDate>Wed, 04 Feb 2026 10:01:04 GMT</pubDate>
    <dc:date>2026-02-04T10:01:04Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>RWE4Decisions Social Media Case Study</title>
      <link>http://4068402.hs-sites.com/our-work/rwe4decision-social-media-case-study</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/rwe4decision-social-media-case-study" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/rwe-hero.webp" alt="RWE4Decisions Social Media Case Study" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Amplifying RWE4Decisions' Digital Impact&lt;/h2&gt; 
&lt;p&gt;RWE4Decisions is a multi-stakeholder initiative commissioned by the Belgian National Institute of Health and Disability Insurance (INAMI-RIZIV) and bringing together policy-makers, health technology assessment (HTA) bodies, healthcare payers, regulatory agencies, clinicians, patient groups, researchers, registry-holders, data analysts, industry, and academic experts.&lt;br&gt;&lt;br&gt;Its mission is to identify the best ways to collect and use fit-for-purpose real-world evidence (RWE) across the life cycle of highly innovative medicines, in order to support decision-making for highly innovative technologies.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/rwe4decision-social-media-case-study" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/rwe-hero.webp" alt="RWE4Decisions Social Media Case Study" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Amplifying RWE4Decisions' Digital Impact&lt;/h2&gt; 
&lt;p&gt;RWE4Decisions is a multi-stakeholder initiative commissioned by the Belgian National Institute of Health and Disability Insurance (INAMI-RIZIV) and bringing together policy-makers, health technology assessment (HTA) bodies, healthcare payers, regulatory agencies, clinicians, patient groups, researchers, registry-holders, data analysts, industry, and academic experts.&lt;br&gt;&lt;br&gt;Its mission is to identify the best ways to collect and use fit-for-purpose real-world evidence (RWE) across the life cycle of highly innovative medicines, in order to support decision-making for highly innovative technologies.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4068402&amp;amp;k=14&amp;amp;r=http%3A%2F%2F4068402.hs-sites.com%2Four-work%2Frwe4decision-social-media-case-study&amp;amp;bu=http%253A%252F%252F4068402.hs-sites.com%252Four-work&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>social media</category>
      <category>Visual Direction</category>
      <category>Video Editing</category>
      <pubDate>Fri, 25 Apr 2025 13:34:58 GMT</pubDate>
      <guid>http://4068402.hs-sites.com/our-work/rwe4decision-social-media-case-study</guid>
      <dc:date>2025-04-25T13:34:58Z</dc:date>
      <dc:creator>Andrei Stoica</dc:creator>
    </item>
    <item>
      <title>Brand refresh for an events management company</title>
      <link>http://4068402.hs-sites.com/our-work/brand-refresh-for-an-events-management-company</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/brand-refresh-for-an-events-management-company" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/star-guideline.webp" alt="Brand refresh for an events management company" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Context&lt;/h2&gt; 
&lt;p&gt;In 2023, Starfish refreshed its brand to stay modern while staying true to its core: "Evolving by playing."&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/brand-refresh-for-an-events-management-company" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/star-guideline.webp" alt="Brand refresh for an events management company" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Context&lt;/h2&gt; 
&lt;p&gt;In 2023, Starfish refreshed its brand to stay modern while staying true to its core: "Evolving by playing."&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4068402&amp;amp;k=14&amp;amp;r=http%3A%2F%2F4068402.hs-sites.com%2Four-work%2Fbrand-refresh-for-an-events-management-company&amp;amp;bu=http%253A%252F%252F4068402.hs-sites.com%252Four-work&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Logo design</category>
      <category>Brand Guidelines</category>
      <pubDate>Fri, 25 Apr 2025 13:16:33 GMT</pubDate>
      <guid>http://4068402.hs-sites.com/our-work/brand-refresh-for-an-events-management-company</guid>
      <dc:date>2025-04-25T13:16:33Z</dc:date>
      <dc:creator>Andrei Stoica</dc:creator>
    </item>
    <item>
      <title>106 new leads and strong engagement during the FORT webinar</title>
      <link>http://4068402.hs-sites.com/our-work/106-new-leads-and-strong-engagement-during-the-fort-webinar</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/106-new-leads-and-strong-engagement-during-the-fort-webinar" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/fort-flyers.webp" alt="106 new leads and strong engagement during the FORT webinar" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Context&lt;/h2&gt; 
&lt;p&gt;FORT wanted to find new ways to attract and convert leads for its cybersecurity services. To help engage with new companies, we organised a webinar that brought in 106 new leads and had strong engagement during the online event&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/106-new-leads-and-strong-engagement-during-the-fort-webinar" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/fort-flyers.webp" alt="106 new leads and strong engagement during the FORT webinar" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Context&lt;/h2&gt; 
&lt;p&gt;FORT wanted to find new ways to attract and convert leads for its cybersecurity services. To help engage with new companies, we organised a webinar that brought in 106 new leads and had strong engagement during the online event&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4068402&amp;amp;k=14&amp;amp;r=http%3A%2F%2F4068402.hs-sites.com%2Four-work%2F106-new-leads-and-strong-engagement-during-the-fort-webinar&amp;amp;bu=http%253A%252F%252F4068402.hs-sites.com%252Four-work&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>UI/UX Design</category>
      <category>Graphic Design</category>
      <pubDate>Wed, 09 Apr 2025 10:26:20 GMT</pubDate>
      <guid>http://4068402.hs-sites.com/our-work/106-new-leads-and-strong-engagement-during-the-fort-webinar</guid>
      <dc:date>2025-04-09T10:26:20Z</dc:date>
      <dc:creator>Andrei Stoica</dc:creator>
    </item>
    <item>
      <title>Brand redesign and website update for FieldOS</title>
      <link>http://4068402.hs-sites.com/our-work/brand-redesign-and-website-update-for-fieldos</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/brand-redesign-and-website-update-for-fieldos" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/image%20%2817%29.png" alt="Brand redesign and website update for FieldOS" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Context&lt;/h2&gt; 
&lt;p&gt;FieldOS, a top asset management platform for enterprise clients in manufacturing, energy, and utilities, asked us to refresh their logo and website. They wanted a modern, professional identity that reflected reliability and intelligence while ensuring a user-friendly site that highlights their expertise in innovative asset management.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/brand-redesign-and-website-update-for-fieldos" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/image%20%2817%29.png" alt="Brand redesign and website update for FieldOS" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Context&lt;/h2&gt; 
&lt;p&gt;FieldOS, a top asset management platform for enterprise clients in manufacturing, energy, and utilities, asked us to refresh their logo and website. They wanted a modern, professional identity that reflected reliability and intelligence while ensuring a user-friendly site that highlights their expertise in innovative asset management.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4068402&amp;amp;k=14&amp;amp;r=http%3A%2F%2F4068402.hs-sites.com%2Four-work%2Fbrand-redesign-and-website-update-for-fieldos&amp;amp;bu=http%253A%252F%252F4068402.hs-sites.com%252Four-work&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Logo design</category>
      <category>Brand Guidelines</category>
      <category>UI Design</category>
      <pubDate>Tue, 08 Apr 2025 14:08:04 GMT</pubDate>
      <guid>http://4068402.hs-sites.com/our-work/brand-redesign-and-website-update-for-fieldos</guid>
      <dc:date>2025-04-08T14:08:04Z</dc:date>
      <dc:creator>Andrei Stoica</dc:creator>
    </item>
    <item>
      <title>Designing a Narrative of Global Impact and Local Action</title>
      <link>http://4068402.hs-sites.com/our-work/designing-a-narrative-of-global-impact-and-local-action</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/designing-a-narrative-of-global-impact-and-local-action" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/impact-hub-hero.webp" alt="Designing a Narrative of Global Impact and Local Action" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Context&lt;/h2&gt; 
&lt;p&gt;2018 marked a year of growth and transformation for Impact Hub Bucharest. As one of the pioneering coworking spaces and innovation hubs in Romania, it had become a vital part of the local entrepreneurial ecosystem. With a vibrant and diverse community of members—from freelancers and startup founders to professionals and changemakers—the need to reflect this evolution in a compelling, credible, and celebratory format was clear. The annual report was both a record of the year’s achievements and a storytelling tool for partners, future members, and stakeholders.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/designing-a-narrative-of-global-impact-and-local-action" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/impact-hub-hero.webp" alt="Designing a Narrative of Global Impact and Local Action" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Context&lt;/h2&gt; 
&lt;p&gt;2018 marked a year of growth and transformation for Impact Hub Bucharest. As one of the pioneering coworking spaces and innovation hubs in Romania, it had become a vital part of the local entrepreneurial ecosystem. With a vibrant and diverse community of members—from freelancers and startup founders to professionals and changemakers—the need to reflect this evolution in a compelling, credible, and celebratory format was clear. The annual report was both a record of the year’s achievements and a storytelling tool for partners, future members, and stakeholders.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4068402&amp;amp;k=14&amp;amp;r=http%3A%2F%2F4068402.hs-sites.com%2Four-work%2Fdesigning-a-narrative-of-global-impact-and-local-action&amp;amp;bu=http%253A%252F%252F4068402.hs-sites.com%252Four-work&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Graphic Design</category>
      <category>Annual Report</category>
      <pubDate>Wed, 12 Mar 2025 12:30:00 GMT</pubDate>
      <guid>http://4068402.hs-sites.com/our-work/designing-a-narrative-of-global-impact-and-local-action</guid>
      <dc:date>2025-03-12T12:30:00Z</dc:date>
      <dc:creator>Andrei Stoica</dc:creator>
    </item>
    <item>
      <title>Thorian - Building a Brand Rooted in Intelligence</title>
      <link>http://4068402.hs-sites.com/our-work/thorian-building-a-brand-rooted-in-intelligence</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/thorian-building-a-brand-rooted-in-intelligence" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/thorian-hero.webp" alt="Thorian - Building a Brand Rooted in Intelligence" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;The Context&lt;/h2&gt; 
&lt;p&gt;As the landscape of artificial intelligence continues to accelerate, data has become the critical fuel driving innovation. Thorian specializes in creating massive, high-quality custom datasets tailored for sophisticated AI systems. Operating at the intersection of machine learning, data engineering, and custom tooling, they needed a brand identity that could articulate not just what they do—but how they think. Our challenge was to translate that into a powerful visual narrative.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/thorian-building-a-brand-rooted-in-intelligence" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/thorian-hero.webp" alt="Thorian - Building a Brand Rooted in Intelligence" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;The Context&lt;/h2&gt; 
&lt;p&gt;As the landscape of artificial intelligence continues to accelerate, data has become the critical fuel driving innovation. Thorian specializes in creating massive, high-quality custom datasets tailored for sophisticated AI systems. Operating at the intersection of machine learning, data engineering, and custom tooling, they needed a brand identity that could articulate not just what they do—but how they think. Our challenge was to translate that into a powerful visual narrative.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4068402&amp;amp;k=14&amp;amp;r=http%3A%2F%2F4068402.hs-sites.com%2Four-work%2Fthorian-building-a-brand-rooted-in-intelligence&amp;amp;bu=http%253A%252F%252F4068402.hs-sites.com%252Four-work&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Brand Guidelines</category>
      <category>Visual Direction</category>
      <category>Branding</category>
      <pubDate>Thu, 07 Nov 2024 13:15:00 GMT</pubDate>
      <guid>http://4068402.hs-sites.com/our-work/thorian-building-a-brand-rooted-in-intelligence</guid>
      <dc:date>2024-11-07T13:15:00Z</dc:date>
      <dc:creator>Andrei Stoica</dc:creator>
    </item>
    <item>
      <title>Delivering sales ready leads</title>
      <link>http://4068402.hs-sites.com/our-work/delivering-sales-ready-leads</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/delivering-sales-ready-leads" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/Imported_Blog_Media/leads-1.png" alt="Delivering sales ready leads" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Supporting the sales department of an automation company to increase sales-qualified leads&lt;/h2&gt; 
&lt;h3&gt;Brief and goals&lt;/h3&gt; 
&lt;p&gt;A company active in the&amp;nbsp;&lt;strong&gt;tech automation space (RPA services)&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;needed our help supporting its sales function. Their sales team had recently been created and was growing steadily, so they needed a constant flow of leads for the team to have conversations with and convert into contracts.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/delivering-sales-ready-leads" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/Imported_Blog_Media/leads-1.png" alt="Delivering sales ready leads" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Supporting the sales department of an automation company to increase sales-qualified leads&lt;/h2&gt; 
&lt;h3&gt;Brief and goals&lt;/h3&gt; 
&lt;p&gt;A company active in the&amp;nbsp;&lt;strong&gt;tech automation space (RPA services)&lt;/strong&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;needed our help supporting its sales function. Their sales team had recently been created and was growing steadily, so they needed a constant flow of leads for the team to have conversations with and convert into contracts.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4068402&amp;amp;k=14&amp;amp;r=http%3A%2F%2F4068402.hs-sites.com%2Four-work%2Fdelivering-sales-ready-leads&amp;amp;bu=http%253A%252F%252F4068402.hs-sites.com%252Four-work&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>strategy</category>
      <pubDate>Mon, 29 Jul 2024 21:30:00 GMT</pubDate>
      <guid>http://4068402.hs-sites.com/our-work/delivering-sales-ready-leads</guid>
      <dc:date>2024-07-29T21:30:00Z</dc:date>
      <dc:creator>Raluca Apostol</dc:creator>
    </item>
    <item>
      <title>Supporting the sales team through events</title>
      <link>http://4068402.hs-sites.com/our-work/how-we-helped-wirtek-relaunch-their-website-and-onboard-in-hubspot-0</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/how-we-helped-wirtek-relaunch-their-website-and-onboard-in-hubspot-0" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/Imported_Blog_Media/Case-study-supporting-sales-through-marketing.png" alt="Supporting the sales team through events" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;A client in the&amp;nbsp;&lt;strong&gt;B2B space offering leadership programs&amp;nbsp;&lt;/strong&gt;had its previous marketing person leave the team. The client had been looking to hire a full-time person with a broad range of skills, but&lt;strong&gt;&amp;nbsp;their limited budget didn’t allow for a combination of senior-level experience and marketing skills&lt;/strong&gt;.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/how-we-helped-wirtek-relaunch-their-website-and-onboard-in-hubspot-0" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/Imported_Blog_Media/Case-study-supporting-sales-through-marketing.png" alt="Supporting the sales team through events" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;A client in the&amp;nbsp;&lt;strong&gt;B2B space offering leadership programs&amp;nbsp;&lt;/strong&gt;had its previous marketing person leave the team. The client had been looking to hire a full-time person with a broad range of skills, but&lt;strong&gt;&amp;nbsp;their limited budget didn’t allow for a combination of senior-level experience and marketing skills&lt;/strong&gt;.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4068402&amp;amp;k=14&amp;amp;r=http%3A%2F%2F4068402.hs-sites.com%2Four-work%2Fhow-we-helped-wirtek-relaunch-their-website-and-onboard-in-hubspot-0&amp;amp;bu=http%253A%252F%252F4068402.hs-sites.com%252Four-work&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>strategy</category>
      <pubDate>Mon, 29 Jul 2024 21:15:00 GMT</pubDate>
      <guid>http://4068402.hs-sites.com/our-work/how-we-helped-wirtek-relaunch-their-website-and-onboard-in-hubspot-0</guid>
      <dc:date>2024-07-29T21:15:00Z</dc:date>
      <dc:creator>Raluca Apostol</dc:creator>
    </item>
    <item>
      <title>80 closed contracts on 6x conversion rate compared to previous activity</title>
      <link>http://4068402.hs-sites.com/our-work/80-closed-contracts-on-6x-conversion-rate-compared-to-previous-activity</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/80-closed-contracts-on-6x-conversion-rate-compared-to-previous-activity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/Imported_Blog_Media/about-bg-img.jpg" alt="80 closed contracts on 6x conversion rate compared to previous activity" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Brief and goals&lt;/h2&gt; 
&lt;p&gt;An educational consultancy reached out to get help engaging specific audiences. Their marketing efforts helped them reach 40,000+ leads in an academic year, but to keep acquisition costs down, the&amp;nbsp;marketing and call centre team were focused on leads that could be converted&amp;nbsp;quickly. This meant that any leads that didn’t convert soon or were looking at&amp;nbsp;longer terms (future years) were no longer targeted.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/80-closed-contracts-on-6x-conversion-rate-compared-to-previous-activity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://stoica.co/hubfs/Imported_Blog_Media/about-bg-img.jpg" alt="80 closed contracts on 6x conversion rate compared to previous activity" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Brief and goals&lt;/h2&gt; 
&lt;p&gt;An educational consultancy reached out to get help engaging specific audiences. Their marketing efforts helped them reach 40,000+ leads in an academic year, but to keep acquisition costs down, the&amp;nbsp;marketing and call centre team were focused on leads that could be converted&amp;nbsp;quickly. This meant that any leads that didn’t convert soon or were looking at&amp;nbsp;longer terms (future years) were no longer targeted.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4068402&amp;amp;k=14&amp;amp;r=http%3A%2F%2F4068402.hs-sites.com%2Four-work%2F80-closed-contracts-on-6x-conversion-rate-compared-to-previous-activity&amp;amp;bu=http%253A%252F%252F4068402.hs-sites.com%252Four-work&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>strategy</category>
      <pubDate>Mon, 29 Jul 2024 21:15:00 GMT</pubDate>
      <guid>http://4068402.hs-sites.com/our-work/80-closed-contracts-on-6x-conversion-rate-compared-to-previous-activity</guid>
      <dc:date>2024-07-29T21:15:00Z</dc:date>
      <dc:creator>Raluca Apostol</dc:creator>
    </item>
    <item>
      <title>Amplifying the impact of the PEOF and influenced revenue of 116.000€ through social media takeover</title>
      <link>http://4068402.hs-sites.com/our-work/amplifying-the-impact-of-the-peof-and-influenced-revenue-of-116.000-through-social-media-takeover</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/amplifying-the-impact-of-the-peof-and-influenced-revenue-of-116.000-through-social-media-takeover" title="" class="hs-featured-image-link"&gt; &lt;img src="https://4068402.hs-sites.com/hubfs/together.png" alt="Amplifying the impact of the PEOF and influenced revenue of 116.000€ through social media takeover" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Our client&lt;/h2&gt; 
&lt;p&gt;Synergist has been our partner for the past eight years. One of their flagship programs is the Patient Engagement Open Forum (PEOF).&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://4068402.hs-sites.com/our-work/amplifying-the-impact-of-the-peof-and-influenced-revenue-of-116.000-through-social-media-takeover" title="" class="hs-featured-image-link"&gt; &lt;img src="https://4068402.hs-sites.com/hubfs/together.png" alt="Amplifying the impact of the PEOF and influenced revenue of 116.000€ through social media takeover" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h2&gt;Our client&lt;/h2&gt; 
&lt;p&gt;Synergist has been our partner for the past eight years. One of their flagship programs is the Patient Engagement Open Forum (PEOF).&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=4068402&amp;amp;k=14&amp;amp;r=http%3A%2F%2F4068402.hs-sites.com%2Four-work%2Famplifying-the-impact-of-the-peof-and-influenced-revenue-of-116.000-through-social-media-takeover&amp;amp;bu=http%253A%252F%252F4068402.hs-sites.com%252Four-work&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>strategy</category>
      <category>Business</category>
      <category>social media</category>
      <pubDate>Wed, 14 Feb 2024 10:00:00 GMT</pubDate>
      <guid>http://4068402.hs-sites.com/our-work/amplifying-the-impact-of-the-peof-and-influenced-revenue-of-116.000-through-social-media-takeover</guid>
      <dc:date>2024-02-14T10:00:00Z</dc:date>
      <dc:creator>Natalia Dărăbăneanu</dc:creator>
    </item>
  </channel>
</rss>
