Blog

LLM visibility optimization: How to show up in AI search

calin@stoica.co (Călin Alungulesă) — Tue, 10 Feb 2026 15:00:03 GMT

How an education program generated revenue and validated the ICP at once with Daria Marinescu

calin@stoica.co (Călin Alungulesă) — Wed, 21 Jan 2026 07:20:34 GMT

Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We're exploring what's working, what's not, and how teams are adapting to economic uncertainty, shifting buyer behavior, and the latest technologies.

When the transactional model dies, and relationships take over with Cristina Siscanu

calin@stoica.co (Călin Alungulesă) — Thu, 15 Jan 2026 14:40:27 GMT

Clarity as a competitive advantage: Product marketing in proptech with Georgiana Floroiu

calin@stoica.co (Călin Alungulesă) — Thu, 18 Dec 2025 09:02:52 GMT

The 5 real-life scenarios that sabotage your marketing results

Elena Iordache — Fri, 12 Dec 2025 13:22:14 GMT

In a recent survey we conducted among 30 B2B marketers in Romania, most of them (44%) said their biggest marketing challenge is attracting good-fit leads and reaching busy buyers with relevant messages, followed by stakeholder buy-in for long-term marketing initiatives and proving marketing ROI.

This comes as no surprise, as many B2B marketers struggle to meet their goals and demonstrate tangible results from their marketing campaigns.

On the other hand, talk to any business leader, and you’ll find quite often that their confidence in marketing is shaken (“We’re doing some marketing,” or “We’ve had marketing people do random marketing,” they’ll often say).

While you might wonder which side of the story is correct, the reality is that both situations hold truth and have common root causes.

Drawing on practical insights from our daily work, this article will focus on the underlying causes and provide strategies to address them effectively.

Building long-term stability while keeping up with AI, with Ramona Joita

calin@stoica.co (Călin Alungulesă) — Tue, 09 Dec 2025 15:49:17 GMT

The 5 principles of growth - Masterclass with Richard Parsons: Key lessons to take home

calin@stoica.co (Călin Alungulesă) — Tue, 25 Nov 2025 10:57:33 GMT

Many B2B companies are sacrificing long-term growth at the expense of immediate results, without realizing it.

Leadership expects results this quarter.

Sales need to fill the pipeline now.

The budget gets carved up into performance campaigns that convert the 5% of buyers actively in-market.

Rinse, repeat.

Growth plateaus. The pressure intensifies, and this cycle goes on.

Meanwhile, research shows that long-term brand campaigns are 3 times more likely to drive large business effects such as market-share growth and 60% more likely to improve profit. But when you're being evaluated on this quarter's MQLs, playing the long game feels out of reach, right?

On November 19th, 60+ B2B marketers gathered to hear Richard Parsons, co-founder of True and the only B2B agency to receive the IPA Effectiveness Accreditation, make the case for a different approach. Not long-term instead of short-term, but a strategic balance between both that actually accelerates growth.

Here's what the people in the room learned about the five principles of growth in B2B that separate companies playing checkers from those playing chess.

Meeting your prospects where they search for solutions, with Patricia Zavacky

calin@stoica.co (Călin Alungulesă) — Fri, 14 Nov 2025 10:24:31 GMT

B2B GTM strategy: Myths, mistakes, and how to succeed

Andrei Stoica — Mon, 03 Nov 2025 10:53:54 GMT

Most B2B startups don't fail because their product is bad. They fail because nobody knows they exist.

You've built something valuable. Your tech solves a real problem. Your early users love it. But growth has stalled, your marketing tactics are all over the place (if any…), and strategy is just a Google Doc that gathers dust in an old folder.

The good part? The issue isn't your product.

The bad part? It's your go-to-market strategy and the misconception surrounding it.

The case for calculated risks in marketing, with Flavia Mateaș

calin@stoica.co (Călin Alungulesă) — Fri, 31 Oct 2025 14:59:30 GMT